Social media has created a number of opportunities for nonprofits to increase fundraising goals while lowering campaign costs. It has successfully launched several viral micro-donation campaigns such as the Cold Water or ALS Ice Bucket Challenges and it has enhanced year-end and year-round fundraising.

You’ve likely heard of Black Friday and Cyber Monday though have you heard of Giving Tuesday? The social media campaign, founded by New York’s 92nd Street Y and the United Nations Foundation, created an outlet encouraging others give back after they grabbed a few holiday sales. The campaign quickly went viral and has since turned into a global movement.

“We have two [days] for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back.” ~GivingTuesday.org

Like the annual sale-day traditions, Giving Tuesday follows the Thanksgiving holiday. This year, it lands on December 2, 2014. In 2013, over $300 billion was donated to charities across the United States with much of that being donated in November and December. On Giving Tuesday, donations connected with the campaign are expected to increase 90% over last year’s contributions. The campaign continues to gain momentum with social media boosts while it creates new donor traditions.

For more information, news, webinars, and tools for joining the Giving Tuesday campaign, visit www.givingtuesday.org.


Kathryn, Communications Director, has over a decade of nonprofit experience with more than half of that time spent directly in the Community Action Network. She earned her bachelor’s degree in communications Summa Cum Laude from Franklin University and her associate’s degree from Ohio University. She is currently pursuing her master’s degree in public relations from Kent State University. Kathryn manages the association’s public relations and communications efforts to share the stories and successes of the Community Action Network.

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