When Ashtabula Speech and Hearing Center abruptly closed in 2014, the community quickly saw the effects of the lack of services available. That’s when Ashtabula County Community Action Agency sprang into action in an effort to bring back a much-needed service. ACCAA opened the doors of the refurbished Audiology, Speech and Hearing Center, now a program of Community Action, in …
Branding in Community Action
“Brand” has been defined as many things in both for-profit and nonprofit fields: a symbol or identifier, a logo or an image, a psychological perception of a company, an asset. In the nonprofit world, branding has experienced a paradigm shift that has moved away from simple imagery to the embodiment of mission and values. Branding goes far beyond a logo, …