It’s hard to believe that another year has come and nearly gone. As we look forward to the holidays and reflect on 2017, many of us are also planning year-end fundraising campaigns to kick-start our efforts to help low-income Ohioans in 2018 and beyond. If you haven’t already started, or are looking to add to your year-end planning options in …
Branding in Community Action
“Brand” has been defined as many things in both for-profit and nonprofit fields: a symbol or identifier, a logo or an image, a psychological perception of a company, an asset. In the nonprofit world, branding has experienced a paradigm shift that has moved away from simple imagery to the embodiment of mission and values. Branding goes far beyond a logo, …
#BeCommunityAction
The celebration of National Community Action Month is more than spreading awareness of our programs and services; it’s about sharing the achievements throughout our network, celebrating the successes of our customers and strengthening our communities by helping people and changing lives. This year, agencies across Ohio are not only celebrating our successes, achievements and stories, but many of you are …
Will you be joining #GivingTuesday?
Social media has created a number of opportunities for nonprofits to increase fundraising goals while lowering campaign costs. It has successfully launched several viral micro-donation campaigns such as the Cold Water or ALS Ice Bucket Challenges and it has enhanced year-end and year-round fundraising. You’ve likely heard of Black Friday and Cyber Monday though have you heard of Giving Tuesday? The …
Getting Started with Social Media: The Top 5 Sites Explained
Navigating the world of social media can be a little overwhelming with new sites gaining momentum daily. While there are similarities, each site has its strengths, weaknesses and specialties. If you’re new to the social media scene or are considering getting your agency started, below is a quick run-down of today’s top five social media sites. Facebook: Facebook is not …